People Experts and Rayo Majadahonda Sign a Strategic Agreement

People Experts and CF Rayo Majadahonda have reached a collaboration agreement for the next three seasons, with the goal of jointly developing different initiatives linked to talent, innovation and the institutional growth of the club.

In addition to becoming the new sponsor of Rayo Majadahonda, People Experts joins as a strategic partner in a pioneering project that will seek to apply talent analysis, development and transformation models to the sports environment.

This alliance is born with a clear vision: to continue driving a club model built on values, human development and professionalisation, reinforcing Rayo Majadahonda's identity as a true "Cantera de Leyendas" — a Legendary Academy.

With more than 40 years of experience in talent transformation and organisational development, People Experts makes its move into professional football alongside Rayo Majadahonda, becoming a key ally in the club's institutional and sporting evolution.

Over the coming seasons, both organisations will work together on initiatives related to leadership, team culture, methodology and talent development, combining People Experts' expertise with Rayo Majadahonda's ambition to keep growing both on and off the pitch.

The agreement will also include various joint actions and activations that will highlight a shared vision: understanding that talent is not only born — it is also worked on, developed and transformed.

Because talent is also trained.

And this is only the beginning!