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Omar Faruk
06 jul 2022
In Discusiones generales
With the end of the pandemic unseen, shoppers are hoarding for a dark day. You need to look into your supply chain and delivery mechanism so your customers won't be left in a hurry. Increased demand, coupled with a reduced workforce for inventory supply and delivery, is putting a heavy burden on e-commerce stores. Even A-list brands like Tesco in the UK needed to limit the delivery of 3 items per customer per day, regardless of where they shop (in-store or online). Tesco said in an email to his customers that his goal was to meet the demands of the largest people with limited inventory. Tesco's approach makes sense. By freeing ghost mannequin effect distribution slots, you can serve the most vulnerable customers (1.5 million according to the government database). advertisement Continue reading below Vulnerable customers belong to high-risk households or lack physical or mental abilities. For example, 19-year-old Jessica Cranfield from Sally suffers from cystic fibrosis. With this illness, she needs to burn 3,000 to 4,000 calories per day. Her mother, Sharon, is worried about the availability of delivery slots because she can't leave Jessica at home for a long time to pick up groceries. For such customers, stores like Tesco are life savers. If you run a local store alongside your e-commerce store, you can get inspiration from Tesco. Encourage healthy customers (not vulnerable) to choose to pick up at the store and allow them to deliver orders to customers who cannot come to the store. As with mega brands, send personalized emails to existing customers and contacts to explain why this move is necessary. Skillfully say your email so you don't come across it so you don't mind. We won't blame you if the prospect of creating a personalized email for thousands of contacts gives you a sleepless night. advertisement Continue reading below You can use email automation tools such as Omnisend to compose, personalize, and schedule email. Its drag-and-drop editor helps you compose emails and update delivery status in minutes. You can send regular emails to create end-to-end email workflows to remind your customers that they are also committed to their safety and well-being. If you have the budget, you can also use Constant Contact or Pardot. You can use these tools to combine email automation with lead generation.
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Omar Faruk

Omar Faruk

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