If you want to make money, you have to work very hard. The boss is also tired and the employees are tired. They spend all day brushing orders, engaging in promotions, and fighting price wars. In order to change this competitive environment, we Fax List need to first understand where consumers first learn about products on the entire shopping path of consumers, and in the process of selecting products, which points determine consumers’ shopping decisions? Start the attack from the source. The so-called army and horses go first without food and grass, and the same is true in the field of explosive product creation. 2. Policy first, traffic second. Only by having a complete marketing layout for a product from the drainage end (how consumers see it) to the conversion end (how consumers buy it) can you strategize and win thousands of miles. The pre-purchase behavior of consumers When I got the snack gift box, I thought about the consumption Fax List path and consumption behavior of consumers before buying snacks. What factors will influence their shopping decisions? It just happened that it was Valentine's Day on the Gregorian calendar, and I just wanted to give gifts, so I began to notice my consumption behavior. At that time, I was very distressed about what gift to give my girlfriend, and I didn't know what to give. Here, as a consumer, I already have shopping needs. Since I am in marketing, I will definitely give full play to the basic qualities Fax List of a marketer. Open the little red book and start reading, keywords such as Valentine's Day gifts, gifts for girlfriends, gifts for girlfriends who are moved to tears (here I start looking for the most advantageous or the most moving content articles). Through this series of search behaviors, a category of "photo printer" was selected.