"New Seasons Song". This year, it established a podcast base in Anaya and established the "Sky Island" radio station; at the same time, it cooperated with artist Ge Yulu. , making podcasts part of a work of art for the first time; and launching the “About Voices” podcast alliance, which unites 18 podcasters to experiment with new ways of content and commercialization. For the podcast craze that started last year, Xiangzheng felt that this was a new opportunity for development. But essentially, he thinks podcasting is still a niche industry or can't be called an industry yet.
"On the one hand, podcasting is a relatively anti-trend thing, which requires deep cultivation of content and a long reception time. On the other hand, there are currently no more than 10 podcasts operating in the form of companies in China. It will reach 100 someday. Home, I think it can be called sms marketing service a small industry.” However, in Xiangzheng's view, it is very important that the user value and fan economy of podcasts can be said to be the best in many industries. According to PodFest's market research, podcasts with an average duration of 1-2 hours have an average completion rate of 50%-60%, and the user stickiness is very high.