Brand mentions can always help you increase the ROI of your links. To track brand mentions, you can use Google Alerts. As you monitor your brand mentions, you'll discover new opportunities for linking or collaboration.
Another benefit of tracking social shares is that it can help you understand what your target audience likes. If they share your content, they like it. You can further optimize it for your content strategy.
In Google Analytics, you can track social conversions. Traffic from social media can be categorized by owned and earned.
The people who land on your page represent the telephone number list traffic you have by clicking on the links you share. While the traffic you get is the traffic from the links your readers share.
5. Pay attention to regular metrics
Don't forget regular indicators. Especially if you start a link building campaign, you can monitor the progress by checking the following:
Domain Strength – Links from “strong” domains will have a positive impact on your rankings.
Anchor text – should be as natural as possible.
Number of Links – It’s good to telephone number list have a lot of links , but don’t forget about quality. If you receive a lot of backlinks, it means your link building campaign is working.
Relevance of Linked Pages – Links should come from links that are relevant to the source of your page
Also includes general metrics from Google Analytics:
number of visitors
unique visitor
Page Views and Pages Per Visit
Bounce Rate
The main reason for a link building campaign is to generate more traffic to a specific page and increase conversions. Not everyone who comes to your website will become your customer. That’s why using general metrics can give you a better understanding of backlink ROI.
wrap up
Building backlinks is not easy. While it's crucial to rank higher in search engines, it leads to more traffic and conversions.
We list five ways to measure the ROI associated with link building. Do a backlink analysis first, then look at the quality and spam links that lead to your site. Finally, use Google Analytics to track your referral traffic and monitor your search rankings and brand mentions.