Recently, Douyin has been blowing a "vlog" wind. Open Douyin, you can frequently swipe vlogs on various topics such as travel, food, and learning. Although Douyin users have also filmed vlogs to record their lives before, it was a Douyin celebrity named "itsRae" who really made more people pay attention to the expression of vlog. Not long ago, "itsRae" released two vlogs about ending life in New York, and the two videos received a combined 4.5 million likes.
According to Cass statistics, "itsRae" gained 2.478 million followers in a week with this wave of popularity, making it the Douyin celebrity with the Fax List most fans that week, and the Cass index and ranking have steadily increased for 6 consecutive weeks. Data source: Cass data Why vlog can arouse everyone's enthusiasm for creation, interaction and dissemination? Will it become the next content outlet of Douyin? Based on the popular vlog videos of Douyin, this article will analyze the status quo and characteristics of this content form, mine the logic of explosion models, and provide reference for relevant creators, so as to enhance the competitiveness of content.
Take you to understand vlog Vlog is a video blog (Video Blog), which is a content form that integrates text, images, and audio. Its main function is to record life. We can simply understand it as a video diary. Vlog was first popular on YouTube. Casey Neistat, known as the "father of vlog", has insisted on updating vlog for more than 600 consecutive days and has more than 10 million subscribers on YouTube.