Pizza Hut launched a campaign today around Coinbase User List the concept of “Newstalgia,” giving a modern spin to the brand’s iconic branding elements, per a press release shared with Marketing Dive. The year-long campaign was created with Coinbase User List agencies GSD&M and Tool of North America. As part of the campaign, limited-edition boxes of large pizzas will feature QR codes that, when scanned, allow customers to play an augmented reality (AR) version of the classic game Pac-Man. Players that share their scores on Twitter will be entered to win a custom Pac-Man game cabinet.
The shift in its creative positioning also allowed Coinbase User List the brand to release a TV spot featuring spokesperson Craig Robinson playing a retro Pac-Man game to promote the “Newstalgia” effort, which taps into trends around nostalgia Coinbase User List and at-home dining that have boomed during the pandemic. Dive Insight: Pizza Hut’s campaign for its $10 Tastemaker pizza taps into nostalgia for the brand’s iconic branding elements — including the Book It! program, classic arcade games, red cups and Tiffany-style lamps — and reimagines them with a modern twist, an approach it is calling “Newstalgia.
Those elements are present in the TV commercial, where Robinson’s “man cave” is decked out like a 1980s Pizza Hut. “There’s so much love Coinbase User List for this brand and so many iconic elements ... any marketer would die to have a fraction of those things. The challenge is taking those things that people know us for, and bringing them into today’s world in relevant ways,” CMO George Felix told Marketing Dive.That old-is-new approach is key to the campaign’s Pac-Man tie-in, which turns the classic arcade game into an AR experience via a QR code-enabled pizza box. Beyond a novel,