Knowing how local customers search for the products or services you offer is the foundation of local SEO. If you know your industry and customers well, then it’s likely you have some idea how they do this. But it’s still wise to perform keyword research to expand your scope.
For example, let’s say you’re a plumber in London. You probably don’t need to do keyword research to know that potential customers are searching for things like:
plumber in london
But the reality is that people are probably also searching for what you do in other ways. By focusing only on obvious keywords like “plumber london,” you’re leaving a lot of money on the table.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Here’s one way to figure out other ways people may be searching for you:
Brainstorm your products or services
Paste your list into Ahrefs’ Keywords Explorer
Go to the Matching terms report
Look for relevant keywords with search volume
For example, if we plug services like “boiler repair,” “boiler installation,” and “drain unblocking” into Keywords Explorer, we see that people are searching for these and similar services every month:
Keyword ideas in Keywords Explorer
Note that the search volumes in Keywords Explorer are national, not local. In other words, they show the estimated monthly number of searches in your chosen country.
However, that’s not a huge deal because people typically search for things in the same way from city to city. And what you’re looking for here are the different ways people search for what you offer.
If you want local search volumes for these keywords, read the guide below to learn how.